In the last year the Mediterranean region has seen a long series of major events taking place in many of its countries, enabling us to consider this area as the leading actor in the global scenario, directly and indirectly influencing and influenced by, policies and decision making strategies of gov…

Communication continues to be an increasingly strategic and pervasive component in the processes of governance and management at all levels of a company. This evolution has been made evident by the importance that the communication function has acquired, or is acquiring, inside the organisational st…

The Euro-Med area is characterized by a lively and particular context which, thanks to its cultural characteristics and identitarial diversities, makes it an area rich of growth and development opportunities. Every day many companies, universities, institutions tie new relations with other organizat…

In the fall of 1964, aged 23, the author of this chapter found himself at a 3M Company HQ meeting in Saint Paul (Minnesota) with some ten other international relations professionals. An elderly and just retired William McKnight, legendary founder of what even today is an evergreen success story of a…