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product placement

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OA Academicus EN

“Product Placement”: The harmonization of the new Albanian media law with the European Audio-Visual Media Services Directive

Endira Bushati · University of Tirana, Albania
With the Audio-Visual Media Services (AVMS) Directive the explicit regulation of product placement is introduced into the framework of European media law. The product placement is today one of most debated issue for the media law experts in Europe. What is the “product placement”? In what kind of pr…
product placement advertising commercial communication harmonization
Hap artikullin ↗ PDF DOI: 10.7336/academicus.2011.04.0…