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OA AIS Journal EN

A global and cooperative professional/academic effort to advocate the value of public relations to organizations and society - How the global alliance is changing the future of the public relations profession

Toni Falconi · Methodos, Management Consulting Company, Italy
In the fall of 1964, aged 23, the author of this chapter found himself at a 3M Company HQ meeting in Saint Paul (Minnesota) with some ten other international relations professionals. An elderly and just retired William McKnight, legendary founder of what even today is an evergreen success story of a…
PR Public Relations Communication
Open article ↗ PDF DOI: 10.7336/academicus.2010.02.0…
OA AIS Journal EN

Euro-Mediterranean Public Relations. Developing a new public relations approach for cooperation among local systems in the Euro-Mediterranean region.

Amanda Succi · CERPMED, Centro Studi e Ricerca per le Relazioni Pubbli…
The Euro-Med area is characterized by a lively and particular context which, thanks to its cultural characteristics and identitarial diversities, makes it an area rich of growth and development opportunities. Every day many companies, universities, institutions tie new relations with other organizat…
Communication Mediterranean Region PR public relation
Open article ↗ PDF DOI: 10.7336/academicus.2010.02.0…
OA AIS Journal EN

Local development and Local Partnerships: Universities applying pro-active PR in a local systems network logics

Arta Musaraj · ETC - Entrepreneturship Training Center, Albania
Facing turmoil and continuous stunning, local governing bodies, decision makers and local actors, in most of cases found the most stable solution has been the regional cooperation and particularly that of increasing and strengthening local human resources capacities at a regional level. Trying to in…
local systems local development specific needs EU standards universities
Open article ↗ PDF DOI: 10.7336/academicus.2010.02.0…
OA AIS Journal EN

The revolution of communication and its effect on our life

Gabor Vasmatics · University "Pavaresia", Vlore, Albania
The twentieth century brought about a lot of changes, especially in the fields of industry, information technology and communication. As a result of these phenomena also our everyday life has changed radically. In this article I would like to introduce that how did these new technological advancemen…
Information Technology Communication communicational devices Homo Sapiens Sapiens Homo Sapiens Communicationis
Open article ↗ PDF DOI: 10.7336/academicus.2010.01.0…