Paola Mbroci

with Besjana Tosuni

E-commerce is a paradigm shift that affects both components; to traders and consumers. E-commerce is more than just another way to enhance existing business practices. It is leading to a complete change in the traditional way of doing business. This significant change in the business model is witnessing tremendous groëth around the globe and Albania is no exception. Massive internet penetration has added to the growth of e-commerce and more, especially beginners have increasingly used this option as a business model that differentiates. The current research is undertaken to describe the e-Commerce scenario, to analyze the e-Commerce trends in Albania, the problems and recommendations given by specialists in relation to it.

Optime 28 Oct 2021 DOI: 10.55312/op.v12i1-2.216 e-commerce, avantazhet, impakti, teknologji. e-commerce, advantages, impact, technology. PDF