Political communication during the quarantine in Albania as communication in crisis
This paper addresses the communication and approaches of political leaders to the pandemic during the quarantine of the Albanian population due to Covid-19 delivered on social networks by observing the social networks of Edi Rama, Prime Minister of Albania (SP), Lulzim Basha, Chairman of the Opposition (DP). The paper uses quantitative and qualitative analysis as research methods.This paper argues the fact that during the quarantine period different political leaders in Albania use the qualities of the Internet and social networks (horizontal communication, global nature, instant communication, inexpensive interactivity, multiplication of the audience), todeliver their messages as well as to strengthen their positions as political actors, representatives of the majority or the opposition.This communication has the features of crisis communication and confronts not just two leaders, but two different approaches, according to their political roles in coping with the health crisis.